MANA shared this about the song: “‘Neo Kawaii’ is about reclaiming self-esteem. Everyone is NEO KAWAII! This is CHAI’s answer, this is a fact in this world! We can finally say what it really means to us. Everyone’s a bit weird. Everyone’s different. Everyone’s awkward, almost to a point that it’s hard to relate. But that’s what’s interesting! That’s what makes it beautiful. To everyone who’s pushed around by these notions, we want to tell you this! We, and all of our lives, are NEO KAWAII! NEO KAWAII is not just plain KAWAII (cute)- it’s cool, it’s strong, it’s kind, it’s warm! Don’t get it mixed up. Hey! NEO KAWAII people! NEO KAWAII needs no preparation. We just want to say that you’re NEO KAWAII too, K?”